Object

Representation ID: 4825

Received: 10/08/2025

Respondent: Mrs Gillian Mulloy

Legally compliant? No

Sound? No

Duty to co-operate? No

Pricing gap significantly narrows the potential buyer pool for new-build homes. This risk is compounded in Medway by the recorded 17% year-on-year increase in “homes ordered but not yet bought” in early 2024–25.
The Plan’s housing trajectory assumes rapid absorption of new-build supply, but market pricing data suggests this is vastly optimistic.

High pricing relative to existing stock increases the likelihood of longer time on market, unsold completions, and stalled build-out rates.

This creates a mismatch between the Plan’s projected housing completions and what is realistically deliverable, undermining the “effective” soundness test in NPPF para. 35